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Beyond Hofstede: Culture Frameworks for Global Marketing and Management

Name: Beyond Hofstede: Culture Frameworks for Global Marketing and Management
ISBN: 9780230202399

Cheryl Nakata

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Hofstede introduced a culture paradigm that has been widely influential in international business. However, it’s relevance in light of culture’s increasing complexity due to globalization has been questioned. In this book, alternative culture frameworks and perspectives are offered by leading scholars in global marketing and management.

Kategorie:

Business & Economics

Rok:

2009

Wydanie:

Wydawnictwo:

Palgrave Macmillan

Język:

english

Strony:

256

ISBN 10: