Branding Latin America: Strategies, Aims, Resistance
Dunja Fehimović, Rebecca Ogden
This book offers a critical analysis of the spread of branding discourse and practice to new "objects"--from the individual, to the city, region, and nation-state. It offers a novel perspective on the development and function of neoliberalism and globalization in Latin America, as well as the relationship between culture, identity, and markets.
Kategorie:
Rok:
2018
Wydawnictwo:
Lexington Books
Język:
english
Strony:
232
ISBN 10:
1498568270
ISBN 13:
9781498568272
Plik:
PDF, 3.24 MB
IPFS:
,
english, 2018
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