The Public Relations Writer's Handbook: The Digital Age

Main
Business & Economics - Sales & Marketing
The Public Relations Writer's Handbook:...

The Public Relations Writer's Handbook: The Digital Age

Name: The Public Relations Writer's Handbook: The Digital Age
ISBN: 9780787986315

Merry Aronson, Don Spetner, Carol Ames

0 / 0

0 comments

Jak bardzo podobała Ci się ta książka?

Jaka jest jakość pobranego pliku?

Pobierz książkę, aby ocenić jej jakość

Jaka jest jakość pobranych plików?

The second edition of the Public Relations Writer’s Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches, media campaign proposals, crisis responses, and in-house publications. In addition, the thoroughly expanded and updated second edition shows how to keep up with the best practices of the public relations profession, as well as with the speed made possible and required by the digital age.

Kategorie:

Business & Economics - Sales & Marketing

Rok:

2007

Wydanie:

Wydawnictwo:

Jossey-Bass

Język:

english

Strony:

370

ISBN 10: